A pitch deck is a brief presentation used to provide your audience with a quick overview of your business plan.
What you should cover:
- The problem (market gap)
- Highlight the market need, with research cited. There’s a gap in the market
- Introduce the market research, then go in details
- Advantages of your idea
- This should come before you explain the idea to catch your audience’s attention
- The idea and its function
- Now that the audience is hooked with why your idea is excellent, make sure you explain the idea with passion and certainty
- The product/service
- Why should your audience believe the market needs your solution? Back it up with evidence!
- How will you measure the idea and its customers after launching it?
- Market size and competition
- Try to find estimates that are as accurate as possible. Show how you determined these estimates?
- Will the size of the market grow? By how much?
- Direct competition: Example: You both sell pizza
- Indirect competition: You sell pizza, competitor sells Foul sandwiches
- How can we scale this idea into a global business?
- Forecasts (3 years)
- Income statement
Communications touch points