A pitch deck is a brief presentation used to provide your audience with a quick overview of your business plan.

pitching image 1.png

What you should cover:

  1. The problem (market gap)
    1. Highlight the market need, with research cited. There’s a gap in the market
    2. Introduce the market research, then go in details
  2. Advantages of your idea
    1. This should come before you explain the idea to catch your audience’s attention
  3. The idea and its function
    1. Now that the audience is hooked with why your idea is excellent, make sure you explain the idea with passion and certainty
  4. The product/service
  5. Proof
    1. Why should your audience believe the market needs your solution? Back it up with evidence!
    2. How will you measure the idea and its customers after launching it?
  6. Market size and competition
    1. Try to find estimates that are as accurate as possible. Show how you determined these estimates?
    2. Will the size of the market grow? By how much?
    3. Direct competition: Example: You both sell pizza
    4. Indirect competition: You sell pizza, competitor sells Foul sandwiches
    5.  How can we scale this idea into a global business?
  7. BMC
  8. Finances
    1. Forecasts (3 years)
    2. Income statement
  9. Marketing
    1. Portfolio
    2. Positioning
    3. Pricing

Communications touch points

The Do’s

  1. Start with introducing yourself
  2. Tell the story with as much passion and engage people emotionally.
  3. Be confident, they should trust you before the idea.
  4. Limit the slide to express one idea at a time.
  5. Use more visual aids than words.
  6. Take care of the punctuations.
  7. Body language is very important
The Don’ts

  1. Don’t make it too long.
  2. Don’t read word by word from your script/ presentation.
  3. Don’t come unprepared.
  4. Don’t use small fonts.